Management Profile – Deanna Lane


About Deanna Lane, CEO

With a career spanning more than 25 years in senior management roles Deanna Lane has specialised in advising on strategy, marketing and business development. As one of the pioneers of professional services marketing, Deanna worked for a number of years both in-house and as a consultant to top and mid- tier law firms as well as KPMG, BDO, Thomson, Reuters, Citibank, Australian Stock Exchange, Time Warner and Australian Pacific Projects.

In the field of professional education, Deanna has held General Manager roles with Australian Institute of Management, as adviser to Australian Institute of Company Directors, Institute of Actuaries of Australia, Investment & Financial Services Association (now Financial Services Council), Royal Australasian College of Physicians the Human Genetics Society of Australasia and Faculty of Economics & Business at Sydney University.
Her luxury brand experience included working with VOGUE, Chanel, and Park Hyatt Sydney.

A Master Trainer in Extended DISC profiling, Deanna uses this valuable tool in her work with new Partners and those seeking to accelerate in their careers.

Deanna is a published author, keynote speaker, facilitator and business mentor. She lectures on business development, marketing and business communication, has published articles and loose-leaf texts on media strategy & protocols, has authored several crisis management plans for clients. Her book “Getting into the fastlane… how to accelerate in business” contains practical tips and techniques based on her consulting work.  Her workshops on personal brand, influence and client development strategies for women are highly sought after.

Deanna’s community work includes a Youth Leadership Project for schools and as Sydney Development Board Member of The Hunger Project. She has been on several fundraising committees including Bell Shakespeare, Australian String Quartet, Bangarra Dance Theatre, Sydney Children’s Hospital – Randwick, Breast Cancer Research Foundation, Garvan Institute of Medical Research and YWCA NSW.